This policy intends to comply fully with the requirements of the European Union's GDPR legislation. We view the secure, appropriate and legal use of personal data as paramount to our business.
Personal identification information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, subscribe to the newsletter and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, credit card information.
There are multiple reasons for collecting this data, which are essential for offering the service we provide. These are described further in the 'How we use collected information' section below.
Primarily, we collect personal information in order to respond to a User's request to join our email newsletter, and to enable us to fulfil a purchase order. If a User enters their email address in a pop-up newsletter email collection box, then we add that email to our newsletter as made clear to the User when entering their email. On the checkout page, we also offer Users an opt-in checkbox for allowing their email to be added to the email list.
For a User making a purchase, we require User data including their email address and physical address in order to process the User's order. For example, we may need to contact a User regarding a problem with their order, and do so via email which is the most efficient method. Names and addresses are required in order to confirm payment validity and to deliver a physical order.
Users may, however, visit our Site anonymously.
We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities such as making an order.
Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers used and other similar information.
The reason for collecting this data is in order to gather information about how Users interact with our Site, in order that we can make improvements to our service. This is described further below.
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How we use collected information
Town Towels (a brand of Radical Tea Towel US Ltd) collects and uses Users' personal information for the following purposes:
- To improve customer service
Your information helps us to more effectively respond to customer service requests and support needs e.g. emailing a User about their order.
- To personalise user experience
We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
- To improve our Site
We continually strive to improve our website offerings based on the information and feedback we receive from Users.
- To process transactions
We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
- To administer a content, promotion, survey or other Site feature
To send Users information they agreed to receive about topics we think will be of interest to them. For example, sometimes we run giveaways or quizzes which aim to collect Users' email address for subscribing to our email newsletter, with the Users' knowledge and consent.
- To send periodic emails
The email address Users provide for order processing, will only be used to send them information and updates pertaining to their order. It may also be used to respond to their inquiries, and/or other requests or questions. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.
- For future advert targeting
Facebook are able to track Users visit to our Site using the 'Facebook Pixel'. This data may then be used in future for us to provide more appropriate advertisements to Users using social media platforms. This data is anonymous to us and any link between behaviour and specific individuals is held only by Facebook.
How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.
Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures. Our Site is also in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users.
We use a trusted e-commerce platform called BigCommerce Ltd to host and manage our website, and store data. Credit card information is however stored separately on the Stripe payment gateway, also an established and secure company.
Anonymous data is also collected by Google Analytics and Facebook, for the purposes of recording and improving website usage, and for future advertising targeting.
Third party companies used to store User data - including Google, Facebook, Mailchimp and BigCommerce - have all undergone recent Privacy and software updates in order to store User data securely.
Our fulfilment partners, Order Fulfilment Experts, have software that processes User data in order to fulfil orders, and have assured us that their processes and security are GDPR-compliant.
Third party websites
Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes. We also request additional consent to this policy and our terms when making a purchase on our Site.
Users can unsubscribe from our email newsletter at any time by clicking here.
In order to request deletion of all personal data that we hold on an individual, a User need simply contact us using the email address below.
Town Towels (a brand of Radical Tea Towel US Ltd)
Town Towels, OFEX Unit A2, Upper Nashenden Farm, Stoney Lane, Rochester, Kent, ME1 3QJ
+44 (0)333 567 7000